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Called to Confidence with Sharon Hughes

Jul 19, 2019

Nothing gets people's attention like humor. Everyone loves to be entertained and humor is disarming, it makes us drop our defenses causing us to engage with the message easier and make a connection.  Have you wanted to bring humor into your brand but didn't know how to go about it?

Rachael Kay Albers of Awkward Marketing is the maven of funny marketing.  She's a one woman show that incorporates dozens of characters into her marketing content that's guaranteed to entertain and teach you! 

In this episode she'll shows you how to find your brand of funny so you don't leave funny money on the table!

Some of the highlights from the interview include:

  • How to be a human brand
  • How not to leave funny/money on the table
  • How she batches her content
  • The right way to use scarcity marketing
  • A special appearance by Brad and Rachael's mom too!

Connect with Rachel here:

Grab her Freebie: 7 Ways to Repurpose old Blogposts

Instagram: @rkaink

Facebook: RKAInk

Youtube: Awkward Marketing